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Mindmapping China: Language, Discourse and Advertising in China
Mindmapping China: Language, Discourse and Advertising in China
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mpn: Illustrated, ean: 9789054876908, isbn: 9054876905,

Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication—it...



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