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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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$52.00
$40.61
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ean: 9781442221222, isbn: 1442221224,

Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman cove...



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