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Marketing Concepts for Libraries and Information Services
Marketing Concepts for Libraries and Information Services
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ean: 9781856044264, isbn: 1856044262,

4.4 out of 5 stars with 34 reviews
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must maste...



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