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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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ean: 9781419584336, isbn: 1419584332,
What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, t...
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