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Print Matters: How to Write Great Advertising Copy
Print Matters: How to Write Great Advertising Copy
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ean: 9781933199108, isbn: 1933199105,

Print matters still. In fact, it matters more than ever, even—maybe especially—in a world of continuous rapid-fire media innovations because it provides the standard—the acid test—for relevance and communication power. Why print? Because it's...

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