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Brand: SAGE Publications, Inc - Blowout Sale! Save up to 65%


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Public Relations Online: Lasting Concepts for Changing Media
Public Relations Online: Lasting Concepts for Changing Media
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ean: 9781412914178, isbn: 1412914175,

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and resea...


Communication Ethics and Universal Values
Communication Ethics and Universal Values
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mpn: 1, ean: 9780761905851, isbn: 9780761905851,

This volume is designed to revolutionize the field of communication by identifying a broad ethical theory which transcends the world of mass media practice to reveal a more humane and responsible code of values. The contributors, representing a dive...


A Guide to Empirical Research in Communication: Rules for Looking
A Guide to Empirical Research in Communication: Rules for Looking
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ean: 9780761922223, isbn: 0761922229,

Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages...


Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
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mpn: Illustrations, ean: 9780761913146, isbn: 0761913149,

The nature of the communicator′s job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as plann...


International Public Relations: Negotiating Culture, Identity, and Power
International Public Relations: Negotiating Culture, Identity, and Power
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ean: 9781412914154, isbn: 1412914159,

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultura...


Political Advertising in Western Democracies: Parties and Candidates on Television
Political Advertising in Western Democracies: Parties and Candidates on Television
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ean: 9780803953529, isbn: 0803953526,

In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and m...


Ongoing Crisis Communication: Planning, Managing, and Responding
Ongoing Crisis Communication: Planning, Managing, and Responding
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ean: 9781412983105, isbn: 9781412983105,

Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management―pre-crisis...


Opening Acts: Performance in/as Communication and Cultural Studies
Opening Acts: Performance in/as Communication and Cultural Studies
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ean: 9781412905589, isbn: 1412905583,

Opening Acts: Performance in/as Communication and Cultural Criticism offers new, rigorous ways to analyze communication and culture through performance. Editor Judith Hamera, along with a distinguished list of contributors, provides students with cut...


Handbook of Intercultural Training
Handbook of Intercultural Training
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ean: 9780761923329, isbn: 0761923322,

This handbook deals with the question of how people can best live and work with others who come from very different cultural backgrounds. Handbook of Intercultural Training provides an overview of current trends and issues in the field of intercult...


Engaging Communication in Conflict: Systemic Practice
Engaging Communication in Conflict: Systemic Practice
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mpn: black & white illustrations, ean: 9780761921875, isbn: 0761921877,

Written from the authors′ experience in conflict intervention in their private consulting practice, Engaging Communication in Conflict uses a communication perspective to address insights and methods in private mediation, small group facilitation, ...


Communication Research Statistics
Communication Research Statistics
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ean: 9780761929871, isbn: 9780761929871,

While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusual...


Negotiating on Behalf of Others: Advice to Lawyers, Business Executives, Sports Agents, Diplomats, Politicians, and Everybody Else (Negotiation and Dispute Resolution)
Negotiating on Behalf of Others: Advice to Lawyers, Business Executives, Sports Agents, Diplomats, Politicians, and Everybody Else (Negotiation and Dispute Resolution)
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ean: 9780761913276, isbn: 0761913270,

Negotiating onBehalf of Others explores current negotiation theory, providing a framework for understanding the complexity of negotiating for others. Negotiation agents are broadly defined to include legislators, diplomats, salepersons, lawyers, com...


Negotiation Basics: Concepts, Skills, and Exercises
Negotiation Basics: Concepts, Skills, and Exercises
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ean: 9780803940529, isbn: 0803940521,

Presenting principles of negotiation from theoretical and practical perspectives, this book helps readers develop negotiating skills in both individual and collective situations. Each chapter introduces and discusses an essential negotiating concept ...


Communication and Group Decision Making
Communication and Group Decision Making
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mpn: 1, black & white illustrations, ean: 9780761904625, isbn: 076190462X,

Despite the importance of group communication processes, they remain elusive and difficult to understand, and the type of theory necessary to make sense of these processes differs from those commonly found in the social sciences. This collection of ...


Convention Survival Techniques: Practical Strategies for Getting the Most Out of Your Professional Association′s Meetings (Survival Skills for Scholars)
Convention Survival Techniques: Practical Strategies for Getting the Most Out of Your Professional Association′s Meetings (Survival Skills for Scholars)
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ean: 9780803974159, isbn: 0803974159,

By addressing the apprehensions that prevent students, academics and professionals from attending meetings, readers of this book are shown how to maximize the convention experience - everything from learning what is happening in one′s field to achi...


Public Relations Writing: Principles in Practice
Public Relations Writing: Principles in Practice
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ean: 9781412905510, isbn: 1412905516,

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production ...


Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)
Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)
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mpn: A-041-151, ean: 9780761915317, isbn: 0761915311,

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and sy...


Managing Conflict in a Negotiated World: A Narrative Approach to Achieving Productive Dialogue and Change
Managing Conflict in a Negotiated World: A Narrative Approach to Achieving Productive Dialogue and Change
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ean: 9780761918899, isbn: 9780761918899,

Kellett and Dalton present a core text in Conflict Management derived from extensive class testing of their material. Their book helps readers understand the elements of conflict and act on that understanding by managing conflict better in each area ...


Conversation Analysis: The Study of Talk-in-Interaction (Qualitative Research Methods)
Conversation Analysis: The Study of Talk-in-Interaction (Qualitative Research Methods)
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ean: 9780803957473, isbn: 0803957475,

Conversation analysis has contributed enormously to the understanding of social life, social structure, the meaning ascribed by individuals to interaction, and the rules and structures of conversation. George Psathas′ succinct introduction outlines...


Case Studies in Organizational Communication: Ethical Perspectives and Practices
Case Studies in Organizational Communication: Ethical Perspectives and Practices
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$83.23

mpn: Illustrations, ean: 9780761929833, isbn: 0761929835,

Case Studies in Organizational Communication: Ethical Perspectives and Practices integrates ethical theory and practice to help strengthen readers’ awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of...



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