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Rhetoric of Logos: A Primer for Visual Language
Rhetoric of Logos: A Primer for Visual Language
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ean: 9783721209570, isbn: 3721209575,

The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhet...

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