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Positioning strategy of service SME in foreign fragmented market: A case of UK company entrance into Russian language services market
Positioning strategy of service SME in foreign fragmented market: A case of UK company entrance into Russian language services market
In Stock
$64.00

ean: 9783846581049, isbn: 3846581046,

This work is a combination of marketing analysis and business approaches based on actual market data and experience of Internet based UK company entering foreign markets. How to sustain growth and profitability of the business? What strategy to choos...



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