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Hampton Press (NJ)


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Network Models of the Diffusion of Innovations (Quantitative Methods in Communication Subseries)
Network Models of the Diffusion of Innovations (Quantitative Methods in Communication Subseries)
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$24.95

ean: 9781881303220, isbn: 1881303225,

This text presents a key to understanding how ideas, products and opinions "take off" and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of ...



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