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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
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$66.00
$49.99
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ean: 9780199587407, isbn: 019958740X,

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the world...



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