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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
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mpn: black & white illustrations, ean: 9780749474010, isbn: 9780749474010,

Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, ...


Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
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mpn: 9780749473990, ean: 9780749473990, isbn: 0749473991,

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercise...


The 30 Day MBA: Learn the Essential Top Business School Concepts, Skills and Language Whilst Keeping Your Job and Your Cash
The 30 Day MBA: Learn the Essential Top Business School Concepts, Skills and Language Whilst Keeping Your Job and Your Cash
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ean: 9780749454128, isbn: 0749454121,

The 30 Day MBA demonstrates that going to business school is not the only way to acquire an MBA skill set - and that there are ways to gain the same knowledge, while saving both time and money. This book covers the essential elements and core disci...


The Language of Leaders: How Top CEOs Communicate to Inspire, Influence and Achieve Results
The Language of Leaders: How Top CEOs Communicate to Inspire, Influence and Achieve Results
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ean: 9780749468125, isbn: 0749468122,

The traditional model for what constitutes a good leader is changing, and CEOs and HR professionals now say the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Based on ...



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