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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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$55.00
$45.06
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ean: 9781538101056, isbn: 153810105X,

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, brand...


Social Media: How to Engage, Share, and Connect
Social Media: How to Engage, Share, and Connect
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$35.00

ean: 9781538110799, isbn: 1538110792,

Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough histor...


Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
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$50.00

ean: 9781538101353, isbn: 1538101351,

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has take...


Writing after Retirement: Tips from Successful Retired Writers
Writing after Retirement: Tips from Successful Retired Writers
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$64.00
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ean: 9781442238305, isbn: 1442238305,

Unlike previous volumes which focus on how to earn a living while writing in very specific areas, this anthology accurately describes a wide range of different avenues an aspiring author can pursue, either for profit or for personal fulfillment. Spea...


Under Fire: Reporting from the Front Lines of the Trump White House
Under Fire: Reporting from the Front Lines of the Trump White House
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ean: 9781538113363, isbn: 1538113368,

Veteran White House reporter April Ryan thought she had seen everything in her two decades as a White House correspondent. And then came the Trump administration. In Under Fire, Ryan takes us inside the confusion and chaos of the Trump White House to...


Washington's Golden Age: Hope Ridings Miller, the Society Beat, and the Rise of Women Journalists
Washington's Golden Age: Hope Ridings Miller, the Society Beat, and the Rise of Women Journalists
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$29.95

ean: 9781538116142, isbn: 1538116146,

Real news traveled fast, even in the days before internet connections. During the New Deal and World War II, Washington elites turned to Hope Ridings Miller’s column in the Washington Post to see what was really going on in town. Cocktail parties, ...


Music Preservation and Archiving Today
Music Preservation and Archiving Today
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$40.00

ean: 9781538102947, isbn: 1538102943,

Music Preservation and Archiving Today moves beyond the how-to and assembles the work currently being done to preserve music and "scenes" via essays, case studies, and overviews of work by academic archives as well as community­driven preservation p...


Practical Heritage Management: Preserving a Tangible Past
Practical Heritage Management: Preserving a Tangible Past
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$65.00

ean: 9780759117990, isbn: 0759117993,

Practical Heritage Management provides a comprehensive overview of American cultural resource management (CRM) and historic preservation. It is a textbook designed for introductory and advanced college courses for students in archaeology, history, an...


The Voices of Hockey: Broadcasters Reflect on the Fastest Game on Earth
The Voices of Hockey: Broadcasters Reflect on the Fastest Game on Earth
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ean: 9781442262805, isbn: 144226280X,

Line changes, limited time outs, and pucks traveling 100 miles per hour—hockey is called “the fastest game on Earth” for a reason. Keeping up with this non-stop action, especially for decades on end, takes a special kind of talent. Today’s NH...


The Food Section: Newspaper Women and the Culinary Community (Rowman & Littlefield Studies in Food and Gastronomy)
The Food Section: Newspaper Women and the Culinary Community (Rowman & Littlefield Studies in Food and Gastronomy)
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$48.00
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ean: 9781442227200, isbn: 1442227206,

Food blogs are everywhere today but for generations, information and opinions about food were found in the food sections of newspapers in communities large and small. Until the early 1970s, these sections were housed in the women’s pages of newspap...


Intelligence and Information Policy for National Security: Key Terms and Concepts (Security and Professional Intelligence Education Series)
Intelligence and Information Policy for National Security: Key Terms and Concepts (Security and Professional Intelligence Education Series)
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ean: 9781442260160, isbn: 1442260165,

4.7 out of 5 stars with 60 reviews
Building on Goldman’s Words of Intelligence and Maret’s On Their Own Terms this is a one-stop reference tool for anyone studying and working in intelligence, security, and information policy. This comprehensive resource defines key terms of the t...


The Education of Alice M. Jordan: Navigating a Career in Children's Librarianship
The Education of Alice M. Jordan: Navigating a Career in Children's Librarianship
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ean: 9781442236479, isbn: 1442236477,

4.2 out of 5 stars with 25 reviews
A biography of Alice M. Jordan, who headed children’s work at the Boston Public Library (BPL) from 1902 to 1940, is long overdue. Daughter of a Maine sea captain and a Massachusetts schoolteacher, she was one of the pioneering generation of childre...


Make It Memorable: Writing and Packaging Visual News with Style
Make It Memorable: Writing and Packaging Visual News with Style
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mpn: 14 black & white halftones, ean: 9781442256101, isbn: 1442256109,

4.3 out of 5 stars with 28 reviews
“All the cutting edge technology I learned in college—typewriters, film splicers, glue—is now in a museum; the one thing that hasn’t changed is how to tell a visual story.”—Bob DotsonMake It Memorable provides a distinctly different, hand...


Cases in Communication Law
Cases in Communication Law
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$55.00

ean: 9781442226241, isbn: 1442226242,

Of the seventy-three cases in the fourth edition of Paul Siegel’s Cases in Communication Law, twenty-eight are new to this edition. Among these are such Supreme Court decisions as Air Wisconsin Airlines Corporation v. Hoeper, which gives those who ...


Singing in Czech: A Guide to Czech Lyric Diction and Vocal Repertoire (Guides to Lyric Diction)
Singing in Czech: A Guide to Czech Lyric Diction and Vocal Repertoire (Guides to Lyric Diction)
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$61.00
$53.15
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ean: 9780810888777, isbn: 0810888777,

4.8 out of 5 stars with 46 reviews
Timothy Cheek’s revised edition of Singing in Czech: A Guide to Czech Lyric Diction and Vocal Repertoire, with its accompanying audio accessible online, builds on the original pioneering work of 2001 that set “a new and very welcome high standard...


Women, Work, and the Web: How the Web Creates Entrepreneurial Opportunities
Women, Work, and the Web: How the Web Creates Entrepreneurial Opportunities
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$93.00
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ean: 9781442244269, isbn: 1442244267,

4.0 out of 5 stars with 32 reviews
In a tight economy women entrepreneurs are making progress in a field that has been traditionally (along with science, math, and engineering) one which women haven’t been well represented—technology. Women, Work, and the Web: How the Web Creates ...


Singing in Polish: A Guide to Polish Lyric Diction and Vocal Repertoire (Guides to Lyric Diction)
Singing in Polish: A Guide to Polish Lyric Diction and Vocal Repertoire (Guides to Lyric Diction)
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$55.00
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mpn: 1 black & white illustrations, 1 black &, ean: 9781442230224, isbn: 1442230223,

4.9 out of 5 stars with 16 reviews
Singing in Polish: A Guide to Polish Lyric Diction and Vocal Repertoire stands as the first book-length resource for non-Polish–speaking singers, voice teachers, and vocal coaches that offers the essential tools for learning how to sing in Polish. ...


Genealogy: A Practical Guide for Librarians (Practical Guides for Librarians)
Genealogy: A Practical Guide for Librarians (Practical Guides for Librarians)
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$65.00
$51.14
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mpn: 33 black & white halftones, 2 tables, ean: 9780810891500, isbn: 0810891506,

4.2 out of 5 stars with 11 reviews
Commercials for the largest subscription database indicate that the process of genealogy is simple—you just “plug in” what you know, and the database does the rest! Those ads might sell subscriptions, but they are misleading. Getting beyond tha...


Communication Law in America
Communication Law in America
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ean: 9781442226227, isbn: 1442226226,

4.2 out of 5 stars with 31 reviews
Communication Law in America is a comprehensive, easy-to-follow overview of the complicated ways in which U.S. law determines who may say what to (and about) whom. It covers the usual content– libel, invasion of privacy, copyright and trademark, ac...


The Language of Doctor Who: From Shakespeare to Alien Tongues (Science Fiction Television)
The Language of Doctor Who: From Shakespeare to Alien Tongues (Science Fiction Television)
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$100.00
$86.53
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ean: 9781442234802, isbn: 1442234806,

4.8 out of 5 stars with 41 reviews
In a richly developed fictional universe, Doctor Who, a wandering survivor of a once-powerful alien civilization, possesses powers beyond human comprehension. He can bend the fabric of time and space with his TARDIS, alter the destiny of worlds, and ...



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