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SAGE Publications, Inc - Blowout Sale! Save up to 52%


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Media Research Techniques
Media Research Techniques
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$85.00
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ean: 9780761915379, isbn: 0761915370,

Arthur Asa Berger′s essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn v...


How to Communicate Evaluation Findings
How to Communicate Evaluation Findings
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ean: 9780803931343, isbn: 0803931344,

Evaluation is only of use if its results are communicated to users and stakeholders -- this volume demonstrates how this is done. The authors argue that communication needs to take place throughout the evaluation process. The importance of maintainin...


BUNDLE: Northouse: Leadership 7e + Northouse: Leadership 7e Interactive Ebook
BUNDLE: Northouse: Leadership 7e + Northouse: Leadership 7e Interactive Ebook
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$156.48

ean: 9781506305288, isbn: 1506305288,

Bundle the Print Version of Peter G. Northouse’s Leadership: Theory and Practice Seventh Edition with the Interactive eBook for FREE! Peter G. Northouse, Leadership: Theory and Practice,  Seventh Edition Translated into 12 different languages an...


The New Localism: Comparative Urban Politics in a Global Era (SAGE Focus Editions)
The New Localism: Comparative Urban Politics in a Global Era (SAGE Focus Editions)
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mpn: black & white tables, figures, ean: 9780803949225, isbn: 0803949227,

How have local economic conditions been affected by the emergence of a global economy? What changes, if any, have local political authorities made to counterbalance the new emphasis on world interests? Comprehensive and timely, this book answers thes...


An EasyGuide to Research Presentations (EasyGuide Series)
An EasyGuide to Research Presentations (EasyGuide Series)
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ean: 9781452292670, isbn: 9781452292670,

An EasyGuide to Research Presentations is an invaluable tool for helping readers learn the ropes of presenting original research and experience the thrill of becoming part of a strong scientific community. With coverage from poster presentations and ...


Crisis Communication and Crisis Management: An Ethical Approach
Crisis Communication and Crisis Management: An Ethical Approach
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ean: 9781483316147, isbn: 1483316149,

Equip your students with a strong understanding of the essential role that communicators play in moments of crisis and the tools they need to conduct ethically sound crisis management....


Progay/Antigay: The Rhetorical War Over Sexuality (Rhetoric and Society)
Progay/Antigay: The Rhetorical War Over Sexuality (Rhetoric and Society)
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$65.00

ean: 9780761916475, isbn: 0761916474,

Issues such as lesbians and gay men serving openly in the military, same-sex marriage and the inclusion of sexual orientation in anti-discrimination and hate crime laws have evolved along with the rival progay and anitgay communities. As a result of ...


Effective Crisis Communication: Moving From Crisis to Opportunity
Effective Crisis Communication: Moving From Crisis to Opportunity
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ean: 9781506315737, isbn: 9781506315737,

In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication ...


BUNDLE: Northouse: Leadership 8e + Northouse: Leadership 8e IEB
BUNDLE: Northouse: Leadership 8e + Northouse: Leadership 8e IEB
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ean: 9781544326443, isbn: 1544326440,

2016 Recipient of the McGuffey Longevity Award from the Text and Academic Authors Association (TAA)Translated into 12 differe...


Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
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ean: 9781412980531, isbn: 9781412980531,

Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion...


An Introduction to Data Science
An Introduction to Data Science
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ean: 9781506377537, isbn: 9781506377537,

An Introduction to Data Science by Jeffrey S. Saltz and Jeffrey M. Stanton is an easy-to-read, gentle introduction for people with a wide range of backgrounds into the world of data science. Needing no prior coding experience or a deep understanding...


Taking Journalism Seriously: News and the Academy
Taking Journalism Seriously: News and the Academy
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ean: 9780803973145, isbn: 0803973144,

Taking Journalism Seriously: News and the Academy argues that scholars have remained too entrenched within their own disciplinary areas resulting in isolated bodies of scholarship. This is the first book to critically survey journalism scholarship in...


Cases in Public Relations Strategy
Cases in Public Relations Strategy
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ean: 9781506349152, isbn: 1506349153,

Cases in Public Relations Strategy, by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, du...


Discourse Analysis: Investigating Processes of Social Construction
Discourse Analysis: Investigating Processes of Social Construction
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ean: 9780761923626, isbn: 0761923624,

Discourse Analysis: Investigating Processes of Social Construction is the first book to provide a concise, straightforward guide for students and researchers who are interested in understanding and using discourse analysis. The authors reflect on the...


Business Writing Today: A Practical Guide
Business Writing Today: A Practical Guide
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$48.00
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mpn: illustrations, ean: 9781483358666, isbn: 1483358666,

Confident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out.  In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you w...


Social Media Strategy: Tools for Professionals and Organizations
Social Media Strategy: Tools for Professionals and Organizations
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$59.00
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ean: 9781506346243, isbn: 1506346243,

Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communica...


Public Relations Campaigns: An Integrated Approach
Public Relations Campaigns: An Integrated Approach
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$95.00
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ean: 9781506332512, isbn: 150633251X,

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luk...


Advertising Creative: Strategy, Copy, and Design
Advertising Creative: Strategy, Copy, and Design
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$103.00
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ean: 9781452203638, isbn: 1452203636,

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key...


Portfolio Building Activities in Social Media: Exercises in Strategic Communication
Portfolio Building Activities in Social Media: Exercises in Strategic Communication
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$45.00

ean: 9781544338255, isbn: 1544338252,

Featuring 50 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows you how to communicate on social media professionally and strategically by giving you hands-on experiences with real-world c...


Advertising Creative: Strategy, Copy, and Design
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$103.00
$97.85
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ean: 9781506386966, isbn: 1506386962,

Advertising Creative, Fifth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative adverti...



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