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Primer of Public Relations Research, Third Edition
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mpn: 9781462522705, ean: 9781462522705, isbn: 146252270X,
4.2 out of 5 stars with 38 reviews
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based p...
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