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Global Content Strategy: A Primer
Global Content Strategy: A Primer
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$19.95
$17.26
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mpn: colour illustrations, ean: 9781937434403, isbn: 1937434400,

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer....


The Language of Technical Communication
The Language of Technical Communication
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$24.95
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ean: 9781937434489, isbn: 1937434486,

The Language of Technical Communication has a dual objective: to define the terms that form the core of technical communication as it is practiced today, while predicting where the field will go in the future. The choice of terms defined in this book...


Enterprise Content Strategy: A Project Guide
Enterprise Content Strategy: A Project Guide
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$24.95
$24.92

mpn: colour illustrations, ean: 9781937434441, isbn: 9781937434441,

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterpri...


Business Matters: A Freelancer's Guide to Business Success in Any Economy
Business Matters: A Freelancer's Guide to Business Success in Any Economy
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$24.95
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mpn: black & white illustrations, ean: 9781937434229, isbn: 1937434222,

When Bette Frick launched her freelance writing and editing business in 1990, not having completed formal business training meant she would make more than a few mistakes. But not applying MBA models meant that as her company grew, her business model ...


The Language of Content Strategy
The Language of Content Strategy
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$19.95

mpn: colour illustrations, ean: 9781937434342, isbn: 1937434346,

The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation ...


The Language of Localization
The Language of Localization
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$25.95
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ean: 9781937434588, isbn: 1937434583,

The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be ...


The Language of Cybersecurity
The Language of Cybersecurity
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$25.95

ean: 9781937434625, isbn: 9781937434625,

The Language of Cybersecurity defines 52 terms that every business professional should know about cybersecurity, even professionals who are not specialists. Anyone who uses any kind of computing device needs to understand the importance of cybersecur...



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