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A Guide to Empirical Research in Communication: Rules for Looking


On Sale Now! Free Shipping Included! Save 3% on the A Guide to Empirical Research in Communication: Rules for Looking by Brand: SAGE Publications, Inc at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an


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Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author′s easy writing style lends both interest and clarity to this introductory communication text.

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Manufacturer:SAGE Publications, Inc
Brand:Brand: SAGE Publications, Inc
Publisher:SAGE Publications, Inc
Studio:SAGE Publications, Inc
EAN:9780761922223
Item Weight:0.76 pounds
Item Size:0.56 x 9 x 9 inches
Package Weight:0.76 pounds
Package Size:6.12 x 0.55 x 0.55 inches

A Guide to Empirical Research in Communication: Rules for Looking by Brand: SAGE Publications, Inc

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A Guide to Empirical Research in Communication: Rules for Looking

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