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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising


Huge Savings Item! Save 15% on the Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising by SAGE Publications, Inc at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Ad Critique teaches advertising, marketing, and management students--both the ''suits'' and the ''creatives''--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile..


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Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile..

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Additional Information

Manufacturer:SAGE Publications, Inc
Publisher:SAGE Publications, Inc
Studio:SAGE Publications, Inc
EAN:9781412980531
Item Weight:0.9 pounds
Item Size:0.5 x 9 x 9 inches
Package Weight:0.95 pounds
Package Size:7.4 x 0.6 x 0.6 inches

Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising by SAGE Publications, Inc

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

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Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$69.00
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