Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
Huge Savings Item! Save 15% on the Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising by SAGE Publications, Inc at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Ad Critique teaches advertising, marketing, and management students--both the ''suits'' and the ''creatives''--how to effectively judge and critique
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
|Manufacturer:||SAGE Publications, Inc|
|Publisher:||SAGE Publications, Inc|
|Studio:||SAGE Publications, Inc|
|Item Weight:||0.9 pounds|
|Item Size:||0.5 x 9 x 9 inches|
|Package Weight:||0.95 pounds|
|Package Size:||7.4 x 0.6 x 0.6 inches|
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