Product Description & Reviews
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile..
Features & Highlights
|Manufacturer:||SAGE Publications, Inc|
|Publisher:||SAGE Publications, Inc|
|Studio:||SAGE Publications, Inc|
|Item Weight:||0.9 pounds|
|Item Size:||0.5 x 9 x 9 inches|
|Package Weight:||0.95 pounds|
|Package Size:||7.4 x 0.6 x 0.6 inches|
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