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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan


Blowout Sale! Free Shipping Included! Save 72% on the Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan by Routledge at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising.


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Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

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Additional Information

Manufacturer:Routledge
Publisher:Routledge
Studio:Routledge
EAN:9780415076470
Item Weight:0.78 pounds
Item Size:0.75 x 9 x 9 inches
Package Weight:0.71 pounds
Package Size:5.51 x 0.71 x 0.71 inches

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan by Routledge

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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

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