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Analysis for Marketing Planning


Analysis for Marketing Planning by McGraw-Hill/Irwin at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the


Product Description

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

Additional Information

Manufacturer:McGraw-Hill/Irwin
Publisher:McGraw-Hill/Irwin
Studio:McGraw-Hill/Irwin
EAN:9780072865967
Item Weight:0.77 pounds
Item Size:0.7 x 9.1 x 9.1 inches
Package Weight:0.79 pounds
Package Size:6.3 x 0.55 x 0.55 inches

Analysis for Marketing Planning by McGraw-Hill/Irwin

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Analysis for Marketing Planning

Brand: McGraw-Hill/Irwin
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
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