Analysis for Marketing Planning
Analysis for Marketing Planning by McGraw-Hill/Irwin at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
|Item Weight:||0.77 pounds|
|Item Size:||0.7 x 9.1 x 9.1 inches|
|Package Weight:||0.79 pounds|
|Package Size:||6.3 x 0.55 x 0.55 inches|
Have questions about this item, or would like to inquire about a custom or bulk order?
If you have any questions about this product by McGraw-Hill/Irwin, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.
Related Best Sellers
ean: 9781430262381, isbn: 9781430262381,
Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chanc...
By McGraw-Hill Education
ean: 9780070120105, isbn: 0070120102,
Here's everything a speaker or trainer needs to keep the audience awake, alert, and involved. This fun-filled collection of can't-miss activities contains the openers, closers, and energizers you can use to kick off each session with a bang, bring th...
By Parker, Yana
mpn: 9780898158915, ean: 9780898158915, isbn: 9780898158915,
With over 180,000 copies in print, this is the resume resource for job seekers by Yana Parker, widely known and loved author of the best selling DAMN GOOD RESUME GUIDE (over 500,000 copies in print). Sample resumes-ready to be adapted and/or used for...
By Brand: Devil's Due Publishing
sku: VIB1932796673, ean: 9781932796674, isbn: 1932796673,
Josh Blaylock's information packed Self Publishing guide. If anything that Blaylock's past ten years of publishing has taught him, there's more to making a comic book than just finding people to write and draw it. You need to think about everyone's g...
By Brand: Lulu.com
ean: 9781411686625, isbn: 1411686624,
THE STRATEGIC GUIDE TO SELLING YOUR SOFTWARE COMPANY: ESSENTIAL ADVICE FROM A VETERAN DEAL WARRIOR is an indispensable reference for anyone who is considering the sale, merger and/or acquisition of a software company. Venture capitalists, investment ...
By Transcendent Publishing
ean: 9780997520903, isbn: 0997520906,
As business professionals, we often frequent mixers and networking events, collecting and exchanging business cards with the hopes of connecting with those who may benefit from what we have to offer. But what if you had a physical book, in lieu of a ...
By Brand: Gollywobbler Productions
ean: 9780967453507, isbn: 096745350X,
Crises have no boundaries. Any company, organization and institution is vulnerable. A shooting or other violence in the workplace. An explosion. Product recall. Release of toxic substance. Natural disaster. This book is the complete guide to crisis c...
By Brand: Charles River Media
ean: 9781584502142, isbn: 1584502142,
The games industry has exploded into a multibillion industry with blockbuster games that sell millions of copies. This phenomenal success has established a huge market and created the opportunity for independent developers to create and sell their ow...
By Robinwood Press
ean: 9780983365754, isbn: 098336575X,
Creating Multiple Streams of Income with Information Products gives you solid strategies and tactics to create and market your first information product. The authors present the bigger picture of information marketing and introduce a unique model to ...
By Prentice Hall
ean: 9780130912947, isbn: 0130912948,
Rapid Testing addresses the growing need for constant, early, and efficient testing in today's fast-paced software development environment. Covers all aspects of testing, including bug tracking and reporting, verification and validation, test plannin...