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Applied Crisis Communication and Crisis Management: Cases and Exercises


On Sale Now! Free Shipping Included! Save 8% on the Applied Crisis Communication and Crisis Management: Cases and Exercises by Brand: SAGE Publications, Inc at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis


Product Description

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

Additional Information

Manufacturer:SAGE Publications, Inc
Brand:Brand: SAGE Publications, Inc
Publisher:SAGE Publications, Inc
Studio:SAGE Publications, Inc
EAN:9781452217802
Item Weight:0.95 pounds
Item Size:0.58 x 10 x 10 inches
Package Weight:0.85 pounds
Package Size:7 x 0.5 x 0.5 inches

Applied Crisis Communication and Crisis Management: Cases and Exercises by Brand: SAGE Publications, Inc

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Applied Crisis Communication and Crisis Management: Cases and Exercises

Brand: Brand: SAGE Publications, Inc
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