Product Description & Reviews
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.
Features & Highlights
|Manufacturer:||SAGE Publications, Inc|
|Publisher:||SAGE Publications, Inc|
|Studio:||SAGE Publications, Inc|
|Item Weight:||0.95 pounds|
|Item Size:||0.58 x 10 x 10 inches|
|Package Weight:||0.85 pounds|
|Package Size:||7 x 0.5 x 0.5 inches|
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By Berrett-Koehler Publishers
ean: 9781567262889, isbn: 1567262880,
By Brand: McGraw-Hill Humanities/Social Sciences/Languages
ean: 9780078036941, isbn: 0078036941,
mpn: 39304802, ean: 9781452261362, isbn: 1452261369,