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Assessing Organizational Communication: Strategic Communication Audits (The Guilford Communication Series)


On Sale Now! Save 9% on the Assessing Organizational Communication: Strategic Communication Audits (The Guilford Communication Series) by The Guilford Press at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the ''tools of the trade'' for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers


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This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

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Manufacturer:The Guilford Press
Publisher:The Guilford Press
Studio:The Guilford Press
EAN:9781593850104
Item Weight:1.2 pounds
Item Size:0.75 x 9.5 x 9.5 inches
Package Weight:1.2 pounds
Package Size:6.9 x 0.6 x 0.6 inches

Assessing Organizational Communication: Strategic Communication Audits (The Guilford Communication Series) by The Guilford Press

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Assessing Organizational Communication: Strategic Communication Audits (The Guilford Communication Series)

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