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Cases in Public Relations Management: The Rise of Social Media and Activism


Blowout Sale! Save 70% on the Cases in Public Relations Management: The Rise of Social Media and Activism by imusti at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes


Product Description

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.

New to the second edition are:

  • 27 new case studies, including coverage of social media and social responsibility elements
  • New chapters on corporate social responsibility (CSR) and activism
  • End-of-chapter exercises
  • Embedded hyperlinks in eBook
  • Fully enhanced companion website that includes:
    • Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides
    • Student resources: Quizzes, Glossary, Case Supplements

Additional Information

Manufacturer:Routledge
Brand:imusti
Publisher:Routledge
Studio:Routledge
EAN:9780415517713
Item Weight:2.23 pounds
Item Size:1.37 x 9.25 x 9.25 inches
Package Weight:2.23 pounds
Package Size:7.3 x 1.2 x 1.2 inches

Cases in Public Relations Management: The Rise of Social Media and Activism by imusti

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Cases in Public Relations Management: The Rise of Social Media and Activism

Brand: imusti
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