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Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research


Mega Sale! Save 25% on the Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research by Peter Lang Inc., International Academic Publishers at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and


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Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community’s experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large.

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Manufacturer:Peter Lang Inc., International Academic Publishers
Publisher:Peter Lang Inc., International Academic Publishers
Studio:Peter Lang Inc., International Academic Publishers
EAN:9781433119491
Item Weight:0.89 pounds
Item Size:0.7 x 8.7 x 8.7 inches
Package Weight:0.9 pounds
Package Size:6 x 0.7 x 0.7 inches

Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research by Peter Lang Inc., International Academic Publishers

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Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

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