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Communication Research: Asking Questions, Finding Answers


Free Shipping Included! Communication Research: Asking Questions, Finding Answers by McGraw-Hill Humanities/Social Sciences/Languages at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text


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This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one’s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

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Manufacturer:McGraw-Hill Humanities/Social Sciences/Languages
Publisher:McGraw-Hill Humanities/Social Sciences/Languages
Studio:McGraw-Hill Humanities/Social Sciences/Languages
EAN:9780073049502
Item Weight:1.76 pounds
Item Size:0.94 x 9 x 9 inches
Package Weight:1.7 pounds
Package Size:7 x 0.9 x 0.9 inches

Communication Research: Asking Questions, Finding Answers by McGraw-Hill Humanities/Social Sciences/Languages

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Communication Research: Asking Questions, Finding Answers

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