Constructing Public Opinion
On Sale Now! Save 7% on the Constructing Public Opinion by Columbia University Press at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Is polling a process that brings ''science'' into the study of society? Or are polls crude instruments that tell us little about the way people
Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken.
Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.
|Manufacturer:||Columbia University Press|
|Publisher:||Columbia University Press|
|Studio:||Columbia University Press|
|Item Weight:||0.8 pounds|
|Item Size:||0.75 x 9 x 9 inches|
|Package Weight:||0.8 pounds|
|Package Size:||6 x 0.5 x 0.5 inches|
Have questions about this item, or would like to inquire about a custom or bulk order?
If you have any questions about this product by Columbia University Press, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.
Related Best Sellers
By Columbia University Press
ean: 9780231102933, isbn: 0231102933,
Scooped! surveys the impact of tabloid journalism in America and reveals that crime news and reporting say much about a society fascinated by sleaze and violence. David Krajicek raises important questions about how and why certain crimes are reported...
By Focal Press
ean: 9780240809076, isbn: 9780240809076,
Making Media takes the media production process and deconstructs it into its most basic components. Students will learn the basic concepts of media production: frame, sound, light, time, motion, sequencing, etc., and be able to apply them to any medi...
ean: 9781476667348, isbn: 1476667349,
Evangelical Christianity--the faith professed by one in four Americans--exerts an enormous influence in American society. Believed by some to have originated as a reaction to the social revolution of the 1960s, evangelicalism as a distinct subculture...
ean: 9780415358828, isbn: 0415358825,
Print Journalism provides an up-to-date overview of the skills needed to work within the newspaper and magazine industries. This critical approach to newspaper and magazine practice highlights historical, theoretical, ethical and political debates an...
By Brand: Wiley-Blackwell
sku: 1002-WS1101-A03010-0813827531, ean: 9780813827537, isbn: 0813827531,
For more than 50 years, Scholastic Journalism has served as a comprehensive text and guide for high school journalism students, teachers and advisers. The twenty-first century will witness ever-increasing concern with dissemination of information. Ne...
ean: 9780415213226, isbn: 9780415213226,
Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compe...
By Focal Press
ean: 9780240807300, isbn: 0240807308,
Descriptive Metadata for Television is a comprehensive introduction for television professionals that need to understand metadata's purpose and technology. This easy-to-read book translates obscure technical to hands-on language understandable by rea...
By Brand: Wiley-Blackwell
ean: 9780631198888, isbn: 9780631198888,
This collection brings together in one volume current leading approaches to the study of media discourse.Used Book in Good Condition. ...
By Brand: Angel City Pr
sku: 2151612091, ean: 9781883318574, isbn: 1883318572,
"Larry Mantle has hosted the daily radio show This is AirTalk on KPCC in Pasadena since 1985. He celebrates his twentieth anniversary on the airwaves with an introductory memoir and conversations with Steve Allen, Milton Berle, Jimmy Carter, Divine, ...
By SAGE Publications Pvt. Ltd
ean: 9789351501664, isbn: 9351501663,
The book demonstrates how to create RADIO DRAMAS that encourage people to makpositive behavioral changes to improve their lives. Itprovides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract th...