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Constructing Public Opinion


On Sale Now! Save 7% on the Constructing Public Opinion by Columbia University Press at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Is polling a process that brings ''science'' into the study of society? Or are polls crude instruments that tell us little about the way people


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Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken.

Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.

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Manufacturer:Columbia University Press
Color:Grey
Publisher:Columbia University Press
Studio:Columbia University Press
EAN:9780231117678
Item Weight:0.8 pounds
Item Size:0.75 x 9 x 9 inches
Package Weight:0.8 pounds
Package Size:6 x 0.5 x 0.5 inches

Constructing Public Opinion by Columbia University Press

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Constructing Public Opinion

Brand: Columbia University Press
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