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Controversies in Contemporary Advertising


On Sale Now! Save 9% on the Controversies in Contemporary Advertising by Sheehan Kim at Translate This Website. MPN: 43187-23716. Hurry! Limited time offer. Offer valid only while supplies last. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim


Product Description

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Additional Information

Manufacturer:SAGE Publications, Inc
Brand:Sheehan Kim
Part Number:43187-23716
Publisher:SAGE Publications, Inc
Studio:SAGE Publications, Inc
MPN:43187-23716
EAN:9781452261072
Item Weight:1.25 pounds
Item Size:0.7 x 9.25 x 9.25 inches
Package Weight:0.75 pounds
Package Size:7.3 x 0.7 x 0.7 inches

Controversies in Contemporary Advertising by Sheehan Kim

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Controversies in Contemporary Advertising

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