Controversies in Contemporary Advertising
On Sale Now! Save 9% on the Controversies in Contemporary Advertising by Sheehan Kim at Translate This Website. MPN: 43187-23716. Hurry! Limited time offer. Offer valid only while supplies last. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
|Manufacturer:||SAGE Publications, Inc|
|Publisher:||SAGE Publications, Inc|
|Studio:||SAGE Publications, Inc|
|Item Weight:||1.25 pounds|
|Item Size:||0.7 x 9.25 x 9.25 inches|
|Package Weight:||0.75 pounds|
|Package Size:||7.3 x 0.7 x 0.7 inches|
Have questions about this item, or would like to inquire about a custom or bulk order?
If you have any questions about this product by Sheehan Kim, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.
Related Best Sellers
mpn: black & white illustrations, black & whi, ean: 9780205211678, isbn: 0205211674,
The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to hel...
ean: 9780134010496, isbn: 0134010493,
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value–this format costs significantly less than a new textbook. Public Relations...
By DATA INSIGHT PARTNERS LLC
ean: 9780692057841, isbn: 0692057846,
Discover the techniques used by the top R programmers to generate data-driven solutions.Although the non-profit industry has advanced using CRMs and donor databases, it has not fully explored the data stored in those databases. Meanwhile, the data sc...
By Brand: Copy Workshop
ean: 9781887229395, isbn: 9781887229395,
WELCOME TO THE REVOLUTION.HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around...
By Cengage Learning
mpn: black & white tables, figures, ean: 9781111344429, isbn: 1111344426,
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Program...
By Palgrave Pivot
ean: 9781137557971, isbn: 1137557974,
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry ...
ean: 9780415880596, isbn: 0415880599,
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as ...