Login       My Wishlist
  My Cart
$0.00 / 0 items
 
Translate This Website
International Translation Network
 
International Access
Global Shipping Options Available
Home About Us News Our Blog Our Catalog My Cart My Account Track Shippment Contact Us
  Our Catalog   Cookbooks, Food & Wine   Celebrities & TV Shows

Craft Obsession: The Social Rhetorics of Beer


Huge Savings Item! Free Shipping Included! Save 16% on the Craft Obsession: The Social Rhetorics of Beer by Southern Illinois University Press at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing


Product Description

Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. He identifies six key elements of social media rhetoric—anecdotes, repetition, aggregation, delivery, sharing, and imagery—and examines how each helps to transform small, personal experiences with craft into a more widespread movement. When shared via social media, craft anecdotes—such as the first time one had a beer—interrupt and repeat one another, building a sense of familiarity and identity among otherwise unconnected people. Aggregation, the practice of joining unlike items into one space, builds on this network identity, establishing a connection to particular brands or locations, both real and virtual. The public releases of craft beers are used to explore the concept of craft delivery, which involves multiple actors across multiple spaces and results in multiple meanings. Finally, Rice highlights how personal sharing operates within the community of craft beer enthusiasts, who share online images of acquiring, trading for, and consuming a wide variety of beers. These shared stories and images, while personal for each individual, reflect the dependence of craft on systems of involvement. Throughout, Rice relates and reflects on his own experience as a craft beer enthusiast and his participation via social media in these systems.

Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.

Additional Information

Manufacturer:Southern Illinois University Press
Publisher:Southern Illinois University Press
Studio:Southern Illinois University Press
EAN:9780809335282
Item Weight:0 pounds
Item Size:0.8 x 9.25 x 9.25 inches
Package Weight:1.1 pounds
Package Size:6.1 x 0.5 x 0.5 inches

Craft Obsession: The Social Rhetorics of Beer by Southern Illinois University Press

Buy Now:
Craft Obsession: The Social Rhetorics of Beer

Brand: Southern Illinois University Press
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$40.00
$33.84
You Save: 15%


Quantity:  

 


 


Have questions about this item, or would like to inquire about a custom or bulk order?


If you have any questions about this product by Southern Illinois University Press, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Last:
Email Address:
Your Message:

Related Best Sellers


ean: 9781442227200, isbn: 1442227206,
Food blogs are everywhere today but for generations, information and opinions about food were found in the food sections of newspapers in communities large and small. Until the early 1970s, these sections were housed in the women’s pages of newspap...

ean: 9781521948088, isbn: 1521948089,
A book about kitchen tools in Chinese Simplified-English...

ean: 9781549531385, isbn: 1549531387,
Colourful illustrated. Let's learn Japanese about kitchen tools....

mpn: black & white illustrations, ean: 9780740797835, isbn: 0740797832,
An irresistibly droll and intriguing collection of stories about legendary historical figures such as Abraham Lincoln, Princess Diana, Alexander the Great, Martin Luther King, Jr., and fifteen others describing the meals that preceded their historic ...

ean: 9781549951442, isbn: 1549951440,
Picture book about kitchen tools...

ean: 9780313383939, isbn: 0313383936,
This updated and revised cookbook helps students explore the holiday customs and unique foods of more than 150 countries.• Contains more than 440 recipes from 152 countries around the globe, including entrees, side dishes, desserts, and snacks• E...

ean: 9780710309150, isbn: 0710309155,
First published in 2005. Routledge is an imprint of Taylor & Francis, an informa company....

ean: 9780710309037, isbn: 0710309031,
First published in 2005. Routledge is an imprint of Taylor & Francis, an informa company....

ean: 9788408070368, isbn: 8408070363,
A Washington-area chef and host of a cooking show on Spanish television offers a selection of soups, main and side dishes, and desserts, including his versions of traditional Spanish dishes, international favorites, and original recipes....



Privacy Policy / Terms of Service
© 2018 - translateth.is. All Rights Reserved.