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Create-ing Business


On Sale Now! Save 10% on the Create-ing Business by Ingramcontent at Translate This Website. MPN: 9783869432946. Hurry! Limited time offer. Offer valid only while supplies last. Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria


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Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria University of Wellington, language: English, abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.

Additional Information

Manufacturer:Examicus Publishing
Brand:Ingramcontent
Part Number:9783869432946
Publisher:Examicus Publishing
Studio:Examicus Publishing
MPN:9783869432946
EAN:9783869432946
Item Weight:0.49 pounds
Item Size:0.38 x 8.27 x 8.27 inches
Package Weight:0.5 pounds
Package Size:5.83 x 0.38 x 0.38 inches

Create-ing Business by Ingramcontent

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Create-ing Business

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