Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.
|Manufacturer:||Oxford University Press|
|Publisher:||Oxford University Press|
|Studio:||Oxford University Press|
|Item Weight:||2.2 pounds|
|Item Size:||0.9 x 7.5 x 7.5 inches|
|Package Weight:||2.16 pounds|
|Package Size:||7.48 x 0.79 x 0.79 inches|
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