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Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication


Super Savings Item! Save 33% on the Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication by Princeton Architectural Press at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory


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If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.

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Manufacturer:Princeton Architectural Press
Brand:Princeton Architectural Press
Publisher:Princeton Architectural Press
Studio:Princeton Architectural Press
EAN:9781616895587
Item Weight:2.2 pounds
Item Size:1.5 x 9.25 x 9.25 inches
Package Weight:2.25 pounds
Package Size:6.1 x 1.5 x 1.5 inches

Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication by Princeton Architectural Press

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Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication

Brand: Princeton Architectural Press
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