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How Brands Grow: What Marketers Don't Know


Mega Sale! Save 25% on the How Brands Grow: What Marketers Don't Know by Oxford University Press USA at Translate This Website. MPN: 32087921. Hurry! Limited time offer. Offer valid only while supplies last. This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to


Product Description & Reviews

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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  • Oxford University Press USA

Additional Information

Manufacturer:Oxford University Press
Brand:Oxford University Press USA
Part Number:32087921
Publisher:Oxford University Press
Studio:Oxford University Press
MPN:32087921
EAN:9780195573565
Item Weight:1.2 pounds
Item Size:0.9 x 6.4 x 6.4 inches
Package Weight:1.15 pounds
Package Size:6.3 x 1 x 1 inches

How Brands Grow: What Marketers Don't Know by Oxford University Press USA

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How Brands Grow: What Marketers Don't Know

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