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Language of Business Strategy


Language of Business Strategy by Routledge at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Language of Business strategy examines and critiques the contemporary formulations of business strategy, including corporate, competitive and marketing strategy, and proposes a revised method of strategic thinking. Using a deconstruction of the current language of business strategy, coupled with extensive illustrative diagrams, The Language of Business Strategy aims to go beyond the existing concepts and frameworks towards a deeper, more creative and generative understanding of strategy,


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Language of Business strategy examines and critiques the contemporary formulations of business strategy, including corporate, competitive and marketing strategy, and proposes a revised method of strategic thinking. Using a deconstruction of the current language of business strategy, coupled with extensive illustrative diagrams, The Language of Business Strategy aims to go beyond the existing concepts and frameworks towards a deeper, more creative and generative understanding of strategy, rather than a mind set cluttered with traditional static frameworks. Features include: an analysis of classic business strategy concepts a summary and critique of marketing frameworks a critique of strategic metaphors problems with existing approaches to business strategy thinking new business strategy frameworks.

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Additional Information

Manufacturer:Routledge
Publisher:Routledge
Studio:Routledge
EAN:9780415196543
Package Weight:1.11 pounds

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Language of Business Strategy

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