"The value of Managing Outside Pressure
is that, not only isit a handbook on issues identification and issues management, butit provokes thoughts about the evolution into reputationmanagement."
, Chairman of the Committee ofManaging Directors of the Royal Dutch/Shell Group of Companies
"We have learned a that a company needs to establish and promotea dialogue with all its stakeholders. In brief: you can onlyrealize what you can communicate. Against this background, I findthis book to be very helpful in identifying and assessing issuesthat have the potential to develop into corporate crises."
–Jürgen Dorman, CEO of Hoechst Corporation
"You don't have to be a giant like Nike, Shell or Texaco to comeunstuck as campaigners spotlight your real (or perceived) corporateweakness. Winter and Steger provide excellent advice on how topredict and manage external pressures. Remember, though, the realtrick is to use such pressures to drive internal change."
–John Elkington, Chairman, SustaiAbility; author,Cannibals with Forks: The triple bottom line of 21st centurybusiness
"Brand and reputation are ever more important for valuecreation. Matthias Winter and Ulrich Steger launch a powerful newtool to manage reputation. It arms managers with a smart detectorfor potential public sparks or powder kegs. It offers options tokeep them safely apart and rather design win-win solutions."
–Claude Fussler, Vice-President for the Environment,Dow Europe
|Item Weight:||1.13 pounds|
|Item Size:||0.87 x 9.25 x 9.25 inches|
|Package Weight:||1 pounds|
|Package Size:||6.1 x 0.9 x 0.9 inches|
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