The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
|Brand:||Brand: Facet Publishing|
|Item Weight:||0 pounds|
|Item Size:||0.75 x 9 x 9 inches|
|Package Weight:||0.8 pounds|
|Package Size:||6 x 0.6 x 0.6 inches|
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