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Media Promotion & Marketing for Broadcasting, Cable & the Internet


Huge Savings Item! Save 12% on the Media Promotion & Marketing for Broadcasting, Cable & the Internet by Routledge at Translate This Website. MPN: 1, black & white illustrations. Hurry! Limited time offer. Offer valid only while supplies last. This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest


Product Description

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Additional Information

Manufacturer:Routledge
Part Number:1, black & white illustrations
Publisher:Routledge
Studio:Routledge
MPN:1, black & white illustrations
EAN:9780240807621
Item Weight:1.2 pounds
Item Size:0.79 x 9 x 9 inches
Package Weight:1.2 pounds
Package Size:5.9 x 0.5 x 0.5 inches

Media Promotion & Marketing for Broadcasting, Cable & the Internet by Routledge

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

Brand: Routledge
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
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