Media Selling: Broadcast, Cable, Print, and Interactive
Super Savings Item! Save 35% on the Media Selling: Broadcast, Cable, Print, and Interactive by Brand: Wiley-Blackwell at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling, authors Warner and Buchman have re-crafted this landmark text as Media Selling: Broadcast, Cable, Print, and Interactive, Third Edition. In the last decade, the media industries have experienced
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