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Mindmapping China: Language, Discourse and Advertising in China


Huge Savings Item! Free Shipping Included! Save 17% on the Mindmapping China: Language, Discourse and Advertising in China by ASP - Academic & Scientific Publishers at Translate This Website. MPN: Illustrated. Hurry! Limited time offer. Offer valid only while supplies last. Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication—it also imbeds cultural rules—the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today's business practices, this book is an invaluable


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Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication—it also imbeds cultural rules—the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today's business practices, this book is an invaluable tool for everyone who does business in China.

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Additional Information

Manufacturer:ASP - Academic & Scientific Publishers
Part Number:Illustrated
Publisher:ASP - Academic & Scientific Publishers
Studio:ASP - Academic & Scientific Publishers
MPN:Illustrated
EAN:9789054876908
Item Weight:0.9 pounds
Item Size:0.6 x 9.5 x 9.5 inches
Package Weight:0.85 pounds
Package Size:6.1 x 0.6 x 0.6 inches

Mindmapping China: Language, Discourse and Advertising in China by ASP - Academic & Scientific Publishers

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Mindmapping China: Language, Discourse and Advertising in China

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