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Möglichkeiten und Grenzen des Guerilla Marketing in der Automobilindustrie (German Edition)


Huge Savings Item! Save 11% on the Möglichkeiten und Grenzen des Guerilla Marketing in der Automobilindustrie (German Edition) by Sven Pischke at Translate This Website. MPN: 9783869433974. Hurry! Limited time offer. Offer valid only while supplies last. Bachelorarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1.7, Beuth


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Bachelorarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1.7, Beuth Hochschule für Technik Berlin, Sprache: Deutsch, Abstract: Diese, von mir verfasste wissenschaftliche Arbeit untersucht, welche Perspektiven die Nutzung des Guerilla Marketing derzeit in der Automobilindustrie besitzt. Hierzu wird der Einsatz verschiedener Guerilla Marketing-Instrumente in der Automobilindustrie analysiert. Verschiede Möglichkeiten und Grenzen dieser unkonventionellen Marketingstrategie werden herausgearbeitet und erläutert. Letztendlich werden anhand von den gewonnenen Erkenntnissen aus dieser Arbeit Rückschlüsse auf die jeweiligen Nutzungspotenziale der einzelnen Guerilla Marketing-Instrumente in der derzeitigen Automobillandschaft getroffen.

Additional Information

Manufacturer:Examicus Publishing
Brand:Sven Pischke
Part Number:9783869433974
Publisher:Examicus Publishing
Studio:Examicus Publishing
MPN:9783869433974
EAN:9783869433974
Item Weight:0.42 pounds
Item Size:0.3 x 8.27 x 8.27 inches
Package Weight:0.39 pounds
Package Size:5.83 x 0.3 x 0.3 inches

Möglichkeiten und Grenzen des Guerilla Marketing in der Automobilindustrie (German Edition) by Sven Pischke

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Möglichkeiten und Grenzen des Guerilla Marketing in der Automobilindustrie (German Edition)

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