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Neutral Accent: How Language, Labor, and Life Become Global


Mega Sale! Save 21% on the Neutral Accent: How Language, Labor, and Life Become Global by Duke University Press Books at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. In Neutral Accent, A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the


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In Neutral Accent, A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work "neutralizes" racial, ethnic, and national identities become visible from the confines of their cubicles. In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these workers face in bridging cultures, laws, and economies: having to speak in an accent that does not betray their ethnicity, location, or social background; learning foreign social norms; and working graveyard shifts to accommodate international customers. Call center work is cast as independent of place, space, and time, and its neutrality—which Aneesh defines as indifference to difference—has become normal business practice in a global economy. The work of call center employees in the globally integrated marketplace comes at a cost, however, as they become disconnected from the local interactions and personal relationships that make their lives anything but neutral.

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Manufacturer:Duke University Press Books
Publisher:Duke University Press Books
Studio:Duke University Press Books
EAN:9780822358534
Item Weight:0.6 pounds
Item Size:0.41 x 9 x 9 inches
Package Weight:0.6 pounds
Package Size:6 x 0.5 x 0.5 inches

Neutral Accent: How Language, Labor, and Life Become Global by Duke University Press Books

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Neutral Accent: How Language, Labor, and Life Become Global

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