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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)


Super Savings Item! Save 35% on the Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) by Kogan Page at Translate This Website. MPN: black & white illustrations. Hurry! Limited time offer. Offer valid only while supplies last. Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide


Product Description

Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals.  Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples.

Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies.

Additional Information

Manufacturer:Kogan Page
Part Number:black & white illustrations
Publisher:Kogan Page
Studio:Kogan Page
MPN:black & white illustrations
EAN:9780749474010
Item Weight:0 pounds
Item Size:0.57 x 9.21 x 9.21 inches
Package Weight:0.79 pounds
Package Size:5.85 x 0.73 x 0.73 inches

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) by Kogan Page

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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

Brand: Kogan Page
Condition: New
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Availability: In Stock
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