Login       My Wishlist
  My Cart
$0.00 / 0 items
 
Translate This Website
International Translation Network
 
International Access
Global Shipping Options Available
Home About Us News Our Blog Our Catalog My Cart My Account Track Shippment Contact Us
  Our Catalog   Computers & Technology   Business Technology   Web Marketing

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)


Super Savings Item! Save 36% on the Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) by Kogan Page at Translate This Website. MPN: black & white illustrations. Hurry! Limited time offer. Offer valid only while supplies last. Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide


Product Description

Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals.  Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples.

Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies.

Additional Information

Manufacturer:Kogan Page
Part Number:black & white illustrations
Publisher:Kogan Page
Studio:Kogan Page
MPN:black & white illustrations
EAN:9780749474010
Item Weight:0 pounds
Item Size:0.57 x 9.21 x 9.21 inches
Package Weight:0.79 pounds
Package Size:5.85 x 0.73 x 0.73 inches

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) by Kogan Page

Buy Now:
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

Brand: Kogan Page
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$34.95
$22.70
You Save: 35%


Quantity:  

 


View More In Web Marketing.

 


Have questions about this item, or would like to inquire about a custom or bulk order?


If you have any questions about this product by Kogan Page, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Last:
Email Address:
Your Message:

Related Best Sellers


ean: 9781432701963, isbn: 1432701967,
So You'd Like to Become An Amazon Bestseller...Don't wait! Publishing insider and Outskirts Press CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon au...

ean: 9781442272743, isbn: 1442272740,
A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of pub...

ean: 9781538110799, isbn: 1538110792,
Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough histor...

ean: 9781538101353, isbn: 1538101351,
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has take...

mpn: 46 black & white illustrations, 1 black, ean: 9781442251533, isbn: 1442251530,
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Qu...



Privacy Policy / Terms of Service
© 2018 - translateth.is. All Rights Reserved.