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Primer of Public Relations Research


Blowout Sale! Save 71% on the Primer of Public Relations Research by Brand: The Guilford Press at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a


Product Description

This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step by step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. Informal and formal research methodologies are discussed in depth, including clear guidelines for using secondary sources, case studies, observational approaches, content analysis, sampling, survey research, and more. Demystifying statistical concepts and methods, the book provides detailed instructions for using SPSS, the widely available statistical software package. Numerous concrete examples, sample research tools and reports, and computer screen shots enhance the utility of the book, as do helpful review questions and practice problems at the end of each chapter.

Additional Information

Manufacturer:The Guilford Press
Brand:Brand: The Guilford Press
Color:Brown
Publisher:The Guilford Press
Studio:The Guilford Press
EAN:9781572307261
Item Weight:1.42 pounds
Item Size:0.88 x 9.02 x 9.02 inches
Package Weight:1.5 pounds
Package Size:6.1 x 1 x 1 inches

Primer of Public Relations Research by Brand: The Guilford Press

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Primer of Public Relations Research

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