Primer of Public Relations Research, Third Edition
On Sale Now! Free Shipping Included! Save 10% on the Primer of Public Relations Research, Third Edition by The Guilford Press at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in
New to This Edition:
*Chapter on standardization, moving beyond the prior edition's focus on best practices.
*Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data.
*Addresses the strategic use of key performance indicators.
*Covers the latest content analysis software.
*Each chapter opens with a chapter overview and concludes with review questions.
*End-of-chapter practice problems guide readers to implement what they have learned in a PR project.
*Appendix provides a dictionary of public relations measurement and research terms.
*Supplemental Instructor's Manual and PowerPoint slides.
|Manufacturer:||The Guilford Press|
|Publisher:||The Guilford Press|
|Studio:||The Guilford Press|
|Item Weight:||0 pounds|
|Item Size:||1 x 9.25 x 9.25 inches|
|Package Weight:||1.55 pounds|
|Package Size:||6.2 x 1 x 1 inches|