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Public Relations: A Values-Driven Approach (4th Edition)

Blowout Sale! Free Shipping Included! Save 61% on the Public Relations: A Values-Driven Approach (4th Edition) by Allyn & Bacon at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses

Product Description

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.

Additional Information

Manufacturer:Allyn & Bacon
Publisher:Allyn & Bacon
Studio:Allyn & Bacon
Item Weight:1.97 pounds
Item Size:1.08 x 9.12 x 9.12 inches
Package Weight:1.9 pounds
Package Size:7.5 x 1 x 1 inches

Public Relations: A Values-Driven Approach (4th Edition) by Allyn & Bacon

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Public Relations: A Values-Driven Approach (4th Edition)

Brand: Allyn & Bacon
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