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Public Relations Case Studies from Around the World


On Sale Now! Free Shipping Included! Save 5% on the Public Relations Case Studies from Around the World by imusti at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice


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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice – from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global Alliance for Public Relations and Communication Management, these chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies in Poland, Iran, South Africa, Japan, New Zealand, Costa Rica, Malaysia, the United Arab Emirates, Slovenia, and Finland. Written by established scholars and professionals who had access to some of the world’s most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.

Additional Information

Manufacturer:Peter Lang Inc., International Academic Publishers
Brand:imusti
Publisher:Peter Lang Inc., International Academic Publishers
Studio:Peter Lang Inc., International Academic Publishers
EAN:9781433123467
Item Size:1 x 9.25 x 9.25 inches
Package Weight:0.85 pounds
Package Size:6 x 1 x 1 inches

Public Relations Case Studies from Around the World by imusti

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Public Relations Case Studies from Around the World

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