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Public Relations Cases


Extreame Savings Item! Free Shipping Included! Save 48% on the Public Relations Cases by Cengage Learning at Translate This Website. MPN: black & white tables, figures. Hurry! Limited time offer. Offer valid only while supplies last. Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the


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Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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  • Used Book in Good Condition

Additional Information

Manufacturer:Wadsworth Publishing
Brand:Cengage Learning
Part Number:black & white tables, figures
Publisher:Wadsworth Publishing
Studio:Wadsworth Publishing
MPN:black & white tables, figures
EAN:9781111344429
Item Weight:1.2 pounds
Item Size:0.7 x 9 x 9 inches
Package Weight:1.05 pounds
Package Size:6.3 x 0.8 x 0.8 inches

Public Relations Cases by Cengage Learning

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Public Relations Cases

Brand: Cengage Learning
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Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
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