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Public Relations Practitioners' Professional Identity: A Finnish Perspective


Huge Savings Item! Save 16% on the Public Relations Practitioners' Professional Identity: A Finnish Perspective by VDM Verlag at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. The body of knowledge of public relations is growing and thus, provides excellent opportunities to develop the profession. However, the practice of


Product Description

The body of knowledge of public relations is growing and thus, provides excellent opportunities to develop the profession. However, the practice of public relations is varied and many PR practitioners are confused about their role, job description and position ? their professional identity. This book presents what affects Finnish PR practitioners? professional identity and how it is formed. A four-level framework describes organisation, profession, society and practitioner as the factors affecting the construction of professional identity. When forming their professional identity, practitioners often face conflicting pressures. This is due to the contradictory perceptions and expectations imposed on them. By helping PR practitioners to promote their professional identity, not only is their development and motivation in their work supported but also the profession of public relations is outlined and its status strengthened. This book should be especially useful for students, teachers as well as all the professionals in the communications field.

Additional Information

Manufacturer:VDM Verlag
Publisher:VDM Verlag
Studio:VDM Verlag
EAN:9783639032352
Item Weight:0.33 pounds
Item Size:0.22 x 8.66 x 8.66 inches
Package Weight:0.42 pounds
Package Size:5.9 x 0.22 x 0.22 inches

Public Relations Practitioners' Professional Identity: A Finnish Perspective by VDM Verlag

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Public Relations Practitioners' Professional Identity: A Finnish Perspective

Brand: VDM Verlag
Condition: New
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