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Reading YouTube: The Critical Viewers Guide (Digital Formations)


Blowout Sale! Save 79% on the Reading YouTube: The Critical Viewers Guide (Digital Formations) by Brand: Peter Lang International Academic Publishers at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis


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How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis of the videos – from celebrity culture to identity politics – that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.

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  • Used Book in Good Condition

Additional Information

Manufacturer:Peter Lang Inc., International Academic Publishers
Brand:Brand: Peter Lang International Academic Publishers
Publisher:Peter Lang Inc., International Academic Publishers
Studio:Peter Lang Inc., International Academic Publishers
EAN:9781433109799
Item Weight:0.66 pounds
Item Size:0.5 x 8.7 x 8.7 inches
Package Weight:0.62 pounds
Package Size:5.98 x 0.47 x 0.47 inches

Reading YouTube: The Critical Viewers Guide (Digital Formations) by Brand: Peter Lang International Academic Publishers

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Reading YouTube: The Critical Viewers Guide (Digital Formations)

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