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Reinventing the Latino Television Viewer: Language, Ideology, and Practice


Huge Savings Item! Save 20% on the Reinventing the Latino Television Viewer: Language, Ideology, and Practice by Lexington Books at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This


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Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.

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Manufacturer:Lexington Books
Publisher:Lexington Books
Studio:Lexington Books
EAN:9781498506632
Item Weight:0 pounds
Item Size:0.68 x 9.33 x 9.33 inches
Package Weight:1.58 pounds
Package Size:6.57 x 1.11 x 1.11 inches

Reinventing the Latino Television Viewer: Language, Ideology, and Practice by Lexington Books

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Reinventing the Latino Television Viewer: Language, Ideology, and Practice

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