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Saving Community Journalism: The Path to Profitability


Blowout Sale! Save 66% on the Saving Community Journalism: The Path to Profitability by The University of North Carolina Press at Translate This Website. MPN: black & white halftones. Hurry! Limited time offer. Offer valid only while supplies last. America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on


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America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

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Manufacturer:The University of North Carolina Press
Part Number:black & white halftones
Publisher:The University of North Carolina Press
Studio:The University of North Carolina Press
MPN:black & white halftones
EAN:9781469615424
Item Weight:1.2 pounds
Item Size:1 x 9.3 x 9.3 inches
Package Weight:1.2 pounds
Package Size:6.2 x 1 x 1 inches

Saving Community Journalism: The Path to Profitability by The University of North Carolina Press

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Saving Community Journalism: The Path to Profitability

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