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Social Media Campaigns: Strategies for Public Relations and Marketing


Extreame Savings Item! Save 41% on the Social Media Campaigns: Strategies for Public Relations and Marketing by Routledge at Translate This Website. Hurry! Limited time offer. Offer valid only while supplies last. Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform,


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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

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  • Routledge

Additional Information

Manufacturer:Routledge
Brand:Routledge
Publisher:Routledge
Studio:Routledge
UPC:001138948608
EAN:9781138948600
Item Weight:0 pounds
Item Size:0.44 x 9 x 9 inches
Package Weight:0.62 pounds
Package Size:5.75 x 0.31 x 0.31 inches

Social Media Campaigns: Strategies for Public Relations and Marketing by Routledge

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Social Media Campaigns: Strategies for Public Relations and Marketing

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